![]() ![]() That’s probably what makes the partnership with Target so unique.” ![]() ![]() He sings, he plays instruments, he has a broader and more universal appeal. Hubert, director of marketing at Atlantic Records and product manager for “Strange Clouds,” says, “B.o.B isn’t just a hip-hop artist, although he raps and makes hip-hop music. Target doesn’t typically work with rap artists, but the company has previously signed exclusive deals with several rock and pop acts including Pearl Jam, Lady Gaga and Ricky Martin. Target will also sell an exclusive version of the set with five bonus tracks. TV spots and online ads begin April 29, and culminate with a New York event on the album’s release date. His conversations with the big-box chain date back to “The Adventures of Bobby Ray,” but the partnership was solidified after he played them several cuts from his new project. With “Strange Clouds,” arriving May 1 on Rebel Rock/Grand Hustle/ Atlantic, the 23-year-old signed a deal with Target to promote the album through TV and online campaigns. ![]()
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